New-age beauty brands enjoy revenue glow-up

New-age beauty and personal care brands in India demonstrated impressive revenue growth in fiscal year 2026. Companies like Foxtale and Innovist achieved significant increases, doubling and tripling their sales figures. In contrast, older brands such as Sugar Cosmetics experienced revenue declines due to intensified competition and a lack of product innovation. Many newer brands focus on niche market segments and specific consumer problems to attract customers.