Saudi Arabia unveils 2026 National Day identity

RIYADH — The visual identity for Saudi Arabia's 2026 National Day has been launched under the slogan "Our Pride Is in Our Nature," Chairman of the General Entertainment Authority (GEA) Board of Directors Turki Al-sheikh announced on Tuesday. The identity provides a unified visual framework to guide government, private, and non-profit entities in the use of applications and media and communication materials, helping standardize outputs and ensure consistency in presenting the National Day identity across platforms and events. Serving as a unified visual reference, the identity reflects the significance of National Day while reinforcing its presence across various uses in a manner befitting its national importance. The identity embodies pride in the Kingdom and a deep sense of national belonging. Its concept is inspired by the core values that define Saudi society: courage, vision, authenticity, determination, generosity, and hospitality. First introduced in last year's campaign, the identity continues under the slogan "Our Pride Is in Our Nature." Its core values are expressed through the phrases "Our Pride Is in Our Courage," "Our Pride Is in Our Vision," "Our Pride Is in Our Authenticity," "Our Pride Is in Our Determination," "Our Pride Is in Our Generosity," and "Our Pride Is in Our Hospitality," each reflecting a defining characteristic of Saudi society. The visual design combines geometric typography with ornaments inspired by the Kingdom's traditional textile arts. It also adopts the Saudi font as its primary typeface across all applications, reflecting authenticity, unity, and pride in Saudi identity.