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Why Wimbledon is serving Indian ice cream and Bollywood beats

Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.

The Bharath News1 min readSource: BBC India

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Why Wimbledon is serving Indian ice cream and Bollywood beats

Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.

Read the complete story at BBC India

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