Elephants destroyed crops, Odisha farmer spent Rs 100 on lemons; son now runs Rs 1 crore business

Facing numerous wildlife threats, Kartika Sahu turned to indigenous lemon cultivation, significantly boosting his family's income. Following his father's death, Santosh took charge, introducing more farmers to broader markets. Now, about 500 families in Ogi have embraced lemon farming, greatly enhancing their livelihoods. Their lemons have made it to prestigious international markets like the US and UK, showcasing the transformative power of innovative agricultural strategies in rural areas.